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Maintaining a Viable Website

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In order for a business’s website to be effective and efficient, it is necessary for it to be updated on a regular basis or the visitors that keep returning to buy your products or services will get bored with it and find a new website to place their orders. Although you may be able to update some of the articles without assistance, often it requires a larger update and when that is necessary you may want to Contact a professional website developer to assist you. You should also get in touch with a website developer if your website is not receiving as many visitors as you that it perhaps should. Websites are of course only beneficial to a business if it attracts new customers and if it isn’t being seen, it can hardly do that.

SEO is Search Engine Optimization and is a process which can bring to your site more visitors, perhaps more than even your biggest rival gets. One of the main ways that SEO works is to use keywords which the search engine can pick up on and so therefore place your website higher in the list of results it issues when a web search is made. In fact good SEO can even make your website be the first on any of these lists. Without SEO this can be a big problem as although your site will still be listed by the search engine, it may be placed somewhere on page 50 and so no one ever sees it. Another way SEO can help is by placing back links to your website, from other websites.

This is especially good if the backlinks can be placed on websites which are already very popular and a good website developer will know what those sites are. Once you have been able to attract visitors to your website, using SEO or not, the job of the website is to convince visitors to instead of being potential customers to actually becoming customers. This means that your website above all needs to be professional looking so that they trust the business displaying it. Next it must be easy on the eye as if they do not like what they see, they will move to a different website to look for what they want.

Obviously it must be relevant to what products you can provide or what services you offer. Your website will probably have several pages, one of which I hope is a contact page so visitors know how to contact you if they have any questions. All of these pages need to be easy to navigate to as if a visitor is looking for something specific, they will not want to hunt around looking for it. A site map has a brief description of what can be found on each of the site’s pages and an easy one click navigation to each of the pages. Return visitors will not want to keep looking at the same thing every time they visit and that is why there is a need to keep the site updated regularly.

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