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Digital Marketing

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Digital marketing is a term which has been given to marketing on the internet. Digital marketing became necessary as a means to market goods and services once the internet started to become a major form of business. Perhaps one of the main differences between the traditional old style marketing and digital marketing or marketing on the internet is that when marketing on the internet you are competing for visibility with the entire world as opposed to just your local community. When the internet first started to become big, a business only needed to have a website to have a marketing strategy but since today most businesses are on the internet, a business has to ensure that people see its website before they see a website for one of their competitors. This means that a business will have to have a quality website and probably have to use SEO. SEO stands for Search Engine optimization and is a set of strategies that ensures a website is more visible on the internet. There are two major strategies used and the first is to have a website listed higher in a list of results displayed by a search engine in response to search request. This is achieved by the strategic use of keywords which the search engines pick up on. The second way is to use back linking. Back linking is when one website places a link to it, on another website. This back linking works best if the host site for the link has similar interests as the linked website plus the host site is very popular. Therefore as digital marketing in Newfoundland is similar to anywhere else, a Newfoundland business will need SEO strategies just as much as a business in Toronto or anywhere else. Although today, with the assistance of software which is readily available, a business could create its own website, as it is unlikely that the business is fully aware of SEO strategies, other than knowing there is a need for them, many businesses opt to hire a website designer or website developer to help them create their website and some, the more astute businesses, hire the developers over a long period so that they can keep statistics on how the website is doing and make amendments as and when necessary. AS more than half of the online business done today is done by people that return to the same sites over and over again, a business will want to ensure that their website does not become boring, encouraging their existing customers to start looking elsewhere. This means that although when you first set up your website you may have had some interesting content, perhaps videos or articles, if you have not updated or changed that content for a while, it too can become boring and change from an asset to a loss in customers. Although it may be SEO that brings visitors to your website, it is the quality of that website that determines if those visitors stay long enough to actually become paying clients.

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