If you want to have a higher ranking in the search engine results page (SERP), you should know exactly how Google, for example, rank websites. Having enough ideas about the intricacies of page ranking, you will be in a better position to create a website that would rank higher in the SERP. You can readily mount the mountain of Google search engine ranking and stay on top for a very long time if you are equipped with this knowledge.
There are many principles that you can follow to build a killer website that would rank higher in the SERP. There is the principle of good content making. There is also the principle of keyword stuffing. Yet, among these principles, nothing beats the principle of link building. I learned this principle when I was looking for a quality developers Chicago has. I was building a website then and was looking for a person to optimize my website for my business in Chicago. Good enough, I found one in that city who knew exactly what he was doing.
The Principle of Link Building
Link building is the crux and kernel of search engine optimization. It is the principle that can land your website on the top of Google ranking. Likewise, if your website is ranking high, more traffic will flow in and out of your website, which would readily translate to more business transactions. Hence, my SEO expert from Chicago helped me create a web of links that readily translate to a lot of link juices for my site. Link juices are looked into by googlebots—the online robots tasked by Google to assess, analyze, and synthesize websites, and eventually rank them according to their quality. The more link juices are flowing into your website, the more chances that googlebots will think that your website is of good quality. For this reason, my SEO expert friend has advised me to focus on creating these links that would surely catapult my website to the highest rank in Google. True enough, his advice has netted me the top rank in the niche I am focusing on. In turn, my top ranking has produced more transactions for my business because more and more people are viewing my website.
Qualities Googlebots look for in backlinks of a Website
There are basically two qualities that googlebots look for in the links of a website: first, they look for naturalness; second, they look for link quality. Hence, in building up links, you don’t just create thousands of links in a single day. Google may slap you with penalties if your links are growing at an unprecedented pace because it isn’t natural. To increase by a thousand links a day is unnatural. To increase by a thousand links a month is more natural.
Likewise, Google looks for quality links. You should create links to high PR sites. Sites vary in their PR power. Some sites have higher PR and some have none. Hence, if you build links to higher PR sites, you will surely be assured that good and quality link juices will flow to your site. Mastering the principle of link building, according to my SEO expert friend, is the surest way to the top of the SERP.